Walking the talk – our corporate values

Respect, a willingness to change, credibility & integrity

If a company is to be a success then it is essential that the partnerships it creates are built on respect and trust. This is true both for the business relationships between the company and its business partners as well as for the relationship between the individual members of staff. This is the only way for us all to reach our common goal. All our business activities are, therefore, based on four fundamental values:
Respect, a willingness to change, credibility, integrity. Ulrich Althoff - Managing Director


Respect comes from the Latin word “respectus” and means “look back at, regard, consider”. ALFA Rohstoffhandel – which means each and every one of its employees – respects its colleagues, customers and suppliers.

Willingness to change

Being willing to change is top of our list of priorities when it comes to our portfolio of services and the individual needs of our suppliers and customers.
“We will either find a way or make one.” Hannibal - a military commander of the ancient world


Credibility means trusting someone or believing in something. Credibility and trust are important cornerstones for all relationships and – of course – for our business relationships as well!
„Being credible is actually quite simple: say what you do and do what you say.“ Daniel Dagan - Israeli journalist


A person can only enjoy sustainable success if they are honest and sincere towards themselves as well as towards others. „Integrity is intrinsic to sincerity and honesty.“ Fyodor Dostoyevsky